The Librarian's Nitty-Gritty Guide to Content Marketing

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Reference
Cover of the book The Librarian's Nitty-Gritty Guide to Content Marketing by Solomon, American Library Association
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Solomon ISBN: 9780838914366
Publisher: American Library Association Publication: April 11, 2016
Imprint: ALA Editions Language: English
Author: Solomon
ISBN: 9780838914366
Publisher: American Library Association
Publication: April 11, 2016
Imprint: ALA Editions
Language: English
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

More books from American Library Association

Cover of the book Technology Disaster Response and Recovery Planning by Solomon
Cover of the book Strategic Planning for Social Media in Libraries by Solomon
Cover of the book Public Libraries and Resilient Cities by Solomon
Cover of the book The Transformed Library by Solomon
Cover of the book Streaming Video Resources for Teaching, Learning, and Research by Solomon
Cover of the book Libraries, Leadership, and Scholarly Communication by Solomon
Cover of the book The ALA Guide to Researching Modern China by Solomon
Cover of the book Confessions of a Book Reviewer by Solomon
Cover of the book The Purpose-Based Library by Solomon
Cover of the book Becoming a Media Mentor by Solomon
Cover of the book Librarians and Instructional Designers by Solomon
Cover of the book Our Enduring Values Revisited by Solomon
Cover of the book 3-D Printers for Libraries by Solomon
Cover of the book Managing the Successful School Library by Solomon
Cover of the book Inspired Collaboration by Solomon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy