The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book The Little Blue Book of Advertising by Steve Lance, Jeff Woll, Penguin Publishing Group
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Author: Steve Lance, Jeff Woll ISBN: 9781101216279
Publisher: Penguin Publishing Group Publication: July 6, 2006
Imprint: Portfolio Language: English
Author: Steve Lance, Jeff Woll
ISBN: 9781101216279
Publisher: Penguin Publishing Group
Publication: July 6, 2006
Imprint: Portfolio
Language: English

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.

This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:

  • #3 Read what your customer reads, watch what she watches
  • #10 Quality is the absence of nonquality signals
  • #15 Sell the benefit, the advantage, and the feature—in that order
  • #19 Get the no-bodies out of your approval process
  • #41 Know when and how to scream “sale”

Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.

This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:

Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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