The Long Tail from SmarterComics

Why the Future of Selling is Less of More

Business & Finance, Marketing & Sales
Cover of the book The Long Tail from SmarterComics by Chris Anderson, BookBaby
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Author: Chris Anderson ISBN: 9781610829823
Publisher: BookBaby Publication: April 16, 2011
Imprint: Language: English
Author: Chris Anderson
ISBN: 9781610829823
Publisher: BookBaby
Publication: April 16, 2011
Imprint:
Language: English
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.

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