The Luxury Market in India
Maharajas to Masses
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | ISBN: | 9781137264169 | |
| Publisher: | Palgrave Macmillan UK | Publication: | August 29, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137264169 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 29, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
