The Macroeconomic Environment of Business

Core Concepts and Curious Connections

If you always thought that macroeconomics was too complex and theoretical to understand, this book is the perfect introduction to the subject. The Macroeconomic Environment of Business provides a clear understanding of the economy by focusing on core issues such as inflation, unemployment, interest rates, and economic growth. Each issue and topic is approached in a self-contained way and questions — such as how should one measure a macroeconomic concept; what makes it large or small; and why does the concept matter? — are put forth to readers who are new to the dynamic field of economics. With easy-to-understand explanations and interesting fun facts that link macroeconomics to real life, this book will also be a valuable resource for lecturers who wish to engage students in the study of macroeconomics.

Contents:

• National Income and National Product
• National Debt
• Money, Banking, and Financial Intermediation
• Inflation
• Unemployment
• Economic Fluctuations and Growth
• Interest Rates
• Exchange Rates

Readership: Undergraduates who are new to the subject of macroeconomics, and economic lecturers/educators.
Key Features:

• This book is designed for students who are non-economic majors and are instead majoring in the fields of business, arts, science, engineering and so forth, who are often required to attend a compulsory introduction to macroeconomics
• Links are made between economics and other fields in the ‘Connections’ sections, which are designed to draw the student's interest. The book should be of particular value to instructors in required courses where students may be seeing their economics course as an unavoidable chore
• By focusing on a quick payoff in terms of understanding, and linking students' new knowledge to their other interests, the book should draw students into wanting to study macroeconomics