The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Reference & Language, Language Arts
Cover of the book The Making of a Name : The Inside Story of the Brands We Buy by Steve Rivkin;Fraser Sutherland;Jack Trout, Oxford University Press, USA
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve Rivkin;Fraser Sutherland;Jack Trout ISBN: 9780199883400
Publisher: Oxford University Press, USA Publication: September 30, 2004
Imprint: Oxford University Press, USA Language: English
Author: Steve Rivkin;Fraser Sutherland;Jack Trout
ISBN: 9780199883400
Publisher: Oxford University Press, USA
Publication: September 30, 2004
Imprint: Oxford University Press, USA
Language: English

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought sold and protected. The book outlines what kind of names exist--the initialized descriptive allusive and coined. How namers surf on brainwaves. The do's don'ts and nevers of naming how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found and what will become of them. Fast-paced illustration-packed gazing at the past and probing into the future this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought sold and protected. The book outlines what kind of names exist--the initialized descriptive allusive and coined. How namers surf on brainwaves. The do's don'ts and nevers of naming how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found and what will become of them. Fast-paced illustration-packed gazing at the past and probing into the future this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

More books from Oxford University Press, USA

Cover of the book Of Arms and Men : A History of War Weapons and Aggression by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Islam and the Arab Awakening by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Real North Korea: Life and Politics in the Failed Stalinist Utopia by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Abortion in America : The Origins and Evolution of National Policy by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Dive Deeper:Journeys with Moby-Dick by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Ronald Reagan by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Afgantsy: The Russians in Afghanistan, 1979-1989 by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Arnold J. Toynbee:A Life by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Golden Harvest:Events at the Periphery of the Holocaust by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Mechanical Witness : A History of Motion Picture Evidence in U.S. Courts by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Language Matters: A Guide to Everyday Questions About Language by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Justice Matters : Legacies of the Holocaust and World War II by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Quantum Enigma : Physics Encounters Consciousness by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Power Surge: Energy, Opportunity, and the Battle for America's Future by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Lees Of Virginia : Seven Generations Of An American Family by Steve Rivkin;Fraser Sutherland;Jack Trout
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy