The Man Behind The Brand: Big Business

Biography & Memoir, Business
Cover of the book The Man Behind The Brand: Big Business by Doug Gelbert, Doug Gelbert
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Author: Doug Gelbert ISBN: 9781458040084
Publisher: Doug Gelbert Publication: December 1, 2010
Imprint: Smashwords Edition Language: English
Author: Doug Gelbert
ISBN: 9781458040084
Publisher: Doug Gelbert
Publication: December 1, 2010
Imprint: Smashwords Edition
Language: English

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let’s look at the men behind the corporate names.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let’s look at the men behind the corporate names.

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