The Marketing Handbook for Sports and Fitness Professionals

Nonfiction, Sports, Reference, Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book The Marketing Handbook for Sports and Fitness Professionals by Dr. Nita Martin, Bloomsbury Publishing
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Author: Dr. Nita Martin ISBN: 9781408195949
Publisher: Bloomsbury Publishing Publication: August 27, 2015
Imprint: Bloomsbury Sport Language: English
Author: Dr. Nita Martin
ISBN: 9781408195949
Publisher: Bloomsbury Publishing
Publication: August 27, 2015
Imprint: Bloomsbury Sport
Language: English

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes:

- A simple guide to getting your business marketing started
- A range of both traditional and electronic marketing techniques
- Over 100 templates and real-life examples to create a tailor-made marketing plan
- Information on tracking and updating your marketing plan
- Advice on generating new customers and retaining current ones
- Guidance on putting in place customer service policies

For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes:

- A simple guide to getting your business marketing started
- A range of both traditional and electronic marketing techniques
- Over 100 templates and real-life examples to create a tailor-made marketing plan
- Information on tracking and updating your marketing plan
- Advice on generating new customers and retaining current ones
- Guidance on putting in place customer service policies

For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

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