The Marketing Manifesto

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Marketing Manifesto by David James Hood, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David James Hood ISBN: 9780749468538
Publisher: Kogan Page Publication: February 3, 2013
Imprint: Kogan Page Language: English
Author: David James Hood
ISBN: 9780749468538
Publisher: Kogan Page
Publication: February 3, 2013
Imprint: Kogan Page
Language: English

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.

The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.

The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

More books from Kogan Page

Cover of the book Armstrong's Handbook of Performance Management by David James Hood
Cover of the book Advanced Customer Analytics by David James Hood
Cover of the book Mobile Marketing by David James Hood
Cover of the book International Finance by David James Hood
Cover of the book People and Organisational Development by David James Hood
Cover of the book Demystifying Strategy by David James Hood
Cover of the book Big Change, Best Path by David James Hood
Cover of the book Rethinking Prestige Branding by David James Hood
Cover of the book New Strategies for Reputation Management by David James Hood
Cover of the book How to Sell to Retail by David James Hood
Cover of the book Adland by David James Hood
Cover of the book Leading Digital Strategy by David James Hood
Cover of the book Understanding Social Media by David James Hood
Cover of the book The Complete Personality Assessment by David James Hood
Cover of the book Successful Selling Skills by David James Hood
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy