The Marketing Manual

Business & Finance, Marketing & Sales
Cover of the book The Marketing Manual by Michael Baker, Taylor and Francis
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Author: Michael Baker ISBN: 9781136356773
Publisher: Taylor and Francis Publication: November 3, 2009
Imprint: Routledge Language: English
Author: Michael Baker
ISBN: 9781136356773
Publisher: Taylor and Francis
Publication: November 3, 2009
Imprint: Routledge
Language: English

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

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