The Marketing Manual

Business & Finance, Marketing & Sales
Cover of the book The Marketing Manual by Michael Baker, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Baker ISBN: 9781136356773
Publisher: Taylor and Francis Publication: November 3, 2009
Imprint: Routledge Language: English
Author: Michael Baker
ISBN: 9781136356773
Publisher: Taylor and Francis
Publication: November 3, 2009
Imprint: Routledge
Language: English

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

More books from Taylor and Francis

Cover of the book São Paulo in the Twenty-First Century by Michael Baker
Cover of the book From Priest's Whore to Pastor's Wife by Michael Baker
Cover of the book Defendant Participation in the Criminal Process by Michael Baker
Cover of the book Entrepreneurship, Small Business and Public Policy by Michael Baker
Cover of the book Perspectives on Supervision by Michael Baker
Cover of the book Immigrant Women in Athens by Michael Baker
Cover of the book The Fifth Estate by Michael Baker
Cover of the book Torkildsen's Sport and Leisure Management by Michael Baker
Cover of the book The Political and Economic Challenges of Energy in the Middle East and North Africa by Michael Baker
Cover of the book Le Francais en Faculte by Michael Baker
Cover of the book Violence, Civil Strife and Revolution in the Classical City (Routledge Revivals) by Michael Baker
Cover of the book 'The Contending Kingdoms' by Michael Baker
Cover of the book The United Nations and the Indonesian Takeover of West Papua, 1962-1969 by Michael Baker
Cover of the book For Salvation's Sake by Michael Baker
Cover of the book Acting Shakespeare is Outrageous! by Michael Baker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy