The Marketing Toolkit

Bite-sized wisdom - perfect for busy people who would sooner be succeeding, not reading

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Marketing Toolkit by Jeff Della Mura, Little, Brown Book Group
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Author: Jeff Della Mura ISBN: 9781848035942
Publisher: Little, Brown Book Group Publication: March 27, 2014
Imprint: How To Books Language: English
Author: Jeff Della Mura
ISBN: 9781848035942
Publisher: Little, Brown Book Group
Publication: March 27, 2014
Imprint: How To Books
Language: English

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.

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