The Mindful Marketer

How to Stay Present and Profitable in a Data-Driven World

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book The Mindful Marketer by Lisa Nirell, Palgrave Macmillan US
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Author: Lisa Nirell ISBN: 9781137386311
Publisher: Palgrave Macmillan US Publication: September 29, 2014
Imprint: Palgrave Macmillan Language: English
Author: Lisa Nirell
ISBN: 9781137386311
Publisher: Palgrave Macmillan US
Publication: September 29, 2014
Imprint: Palgrave Macmillan
Language: English

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

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