The Mobile Commerce Revolution

Business Success in a Wireless World

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Mobile Commerce Revolution by Tim Hayden, Tom Webster, Pearson Education
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Author: Tim Hayden, Tom Webster ISBN: 9780133475531
Publisher: Pearson Education Publication: September 30, 2014
Imprint: Que Publishing Language: English
Author: Tim Hayden, Tom Webster
ISBN: 9780133475531
Publisher: Pearson Education
Publication: September 30, 2014
Imprint: Que Publishing
Language: English

Your Definitive Guide to Profiting from Mobile Commerce

 

With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!

  • Discover how customer mobile behavior is radically maturing and shifting
  • Weave mobility throughout your marketing mix and business operations
  • Prepare for the instant and impulse when your customer wants to buy
  • Identify mobile tactics that are actually influencing purchases
  • Earn confidence from customers that you will protect their privacy
  • Use payment technologies to reduce friction and make it easier to buy
  • Deliver richer, more powerful stories and mobile experiences
  • Understand customers through “Little Data”: qualitative studies to physically observe behavior
  • Grasp purchase attribution: why people buy
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Your Definitive Guide to Profiting from Mobile Commerce

 

With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!

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