The Multifaceted Outcomes of Time Pressure on Creativity

An Exploratory Study

Bachelor Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 8, University of Groningen (Faculty of Economics and Business), language: English, abstract: This research paper sets out the dissension between the corporate world and the scientific world concerning the versatile impingements of time pressure on creativity. On the one hand, the corporate world is widely assuming that time pressure is beneficial to creativity. On the other hand, literature reveals that creativity is disheartened by time pressure. Based upon an examination of existing literature and an exploratory study within international organizations, an interesting outcome arose. The viewpoints from both parties, the corporate world and the research world, need to be nuanced. It is interval pressure that encourages organizational creativity the most.