The New Business Road Test

What entrepreneurs and investors should do before launching a lean start-up

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book The New Business Road Test by John Mullins, Pearson Education Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Mullins ISBN: 9781292208411
Publisher: Pearson Education Limited Publication: December 15, 2017
Imprint: FT Publishing International Language: English
Author: John Mullins
ISBN: 9781292208411
Publisher: Pearson Education Limited
Publication: December 15, 2017
Imprint: FT Publishing International
Language: English

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies – Ella's Kitchen, Whole Foods, eBay and more – and ‘seven domains’  framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams.

 

This book will help you answer the live-or-die questions:

 

·    Are the market and industry attractive?

·    Does the opportunity offer both customer benefits as well as competitive and economic sustainability?

·    Can you deliver the results you seek?

 

The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies – Ella's Kitchen, Whole Foods, eBay and more – and ‘seven domains’  framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams.

 

This book will help you answer the live-or-die questions:

 

·    Are the market and industry attractive?

·    Does the opportunity offer both customer benefits as well as competitive and economic sustainability?

·    Can you deliver the results you seek?

 

The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com

More books from Pearson Education Limited

Cover of the book Managing Change Step By Step by John Mullins
Cover of the book The Secrets of Success in Coaching by John Mullins
Cover of the book How to Be a Brilliant Leader, revised 2nd edn by John Mullins
Cover of the book How to Make a Million ??? Slowly by John Mullins
Cover of the book Level 1: Marcel Goes to Hollywood by John Mullins
Cover of the book Be Your Own Career Coach by John Mullins
Cover of the book Power at Work by John Mullins
Cover of the book Stop Kissing Frogs by John Mullins
Cover of the book Business Express: Support your team through change by John Mullins
Cover of the book The Positive Leader by John Mullins
Cover of the book Level 4: King Solomon's Mines by John Mullins
Cover of the book 25 Need-to-Know Strategy Tools by John Mullins
Cover of the book Psychology Express: Personality and Individual Differences (Undergraduate Revision Guide) by John Mullins
Cover of the book Living Service by John Mullins
Cover of the book Financial Times Handbook of Corporate Finance by John Mullins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy