The New Consumer Online

A Sociology of Taste, Audience, and Publics

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The New Consumer Online by Edward F. McQuarrie, Edward Elgar Publishing
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Author: Edward F. McQuarrie ISBN: 9781784716004
Publisher: Edward Elgar Publishing Publication: December 18, 2015
Imprint: Language: English
Author: Edward F. McQuarrie
ISBN: 9781784716004
Publisher: Edward Elgar Publishing
Publication: December 18, 2015
Imprint:
Language: English
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.

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