The New Fundraisers

Who organises charitable giving in contemporary society?

Nonfiction, Social & Cultural Studies, Social Science, Philanthropy & Charity
Cover of the book The New Fundraisers by Breeze, Beth, Policy Press
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Author: Breeze, Beth ISBN: 9781447325031
Publisher: Policy Press Publication: October 30, 2017
Imprint: Policy Press Language: English
Author: Breeze, Beth
ISBN: 9781447325031
Publisher: Policy Press
Publication: October 30, 2017
Imprint: Policy Press
Language: English

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

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Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

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