The New NDP

Moderation, Modernization, and Political Marketing

Nonfiction, Social & Cultural Studies, Political Science, Government, Political Parties, Elections
Cover of the book The New NDP by David McGrane, UBC Press
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Author: David McGrane ISBN: 9780774860482
Publisher: UBC Press Publication: May 15, 2019
Imprint: UBC Press Language: English
Author: David McGrane
ISBN: 9780774860482
Publisher: UBC Press
Publication: May 15, 2019
Imprint: UBC Press
Language: English

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

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The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

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