The New NDP

Moderation, Modernization, and Political Marketing

Nonfiction, Social & Cultural Studies, Political Science, Government, Political Parties, Elections
Cover of the book The New NDP by David McGrane, UBC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David McGrane ISBN: 9780774860482
Publisher: UBC Press Publication: May 15, 2019
Imprint: UBC Press Language: English
Author: David McGrane
ISBN: 9780774860482
Publisher: UBC Press
Publication: May 15, 2019
Imprint: UBC Press
Language: English

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

More books from UBC Press

Cover of the book Breathing Life into the Stone Fort Treaty by David McGrane
Cover of the book The Politics of Linkage by David McGrane
Cover of the book Selling Sex by David McGrane
Cover of the book The Inner Bird by David McGrane
Cover of the book Acquired Tastes by David McGrane
Cover of the book Creating Canada’s Peacekeeping Past by David McGrane
Cover of the book Class Actions in Canada by David McGrane
Cover of the book Delivering Policy by David McGrane
Cover of the book Elusive Destiny: The Political Vocation of John Napier Turner by David McGrane
Cover of the book Indigenous Peoples and Autonomy by David McGrane
Cover of the book Putting Family First by David McGrane
Cover of the book Canada's Voice by David McGrane
Cover of the book Lived Fictions by David McGrane
Cover of the book Queering Social Work Education by David McGrane
Cover of the book Maritime Command Pacific by David McGrane
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy