The New Rules of Music Marketing

Nonfiction, Entertainment, Music, Business & Technical, Business Aspects
Cover of the book The New Rules of Music Marketing by Michael Barry, Princeton Creative Marketing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Barry ISBN: 9780989522106
Publisher: Princeton Creative Marketing Publication: August 1, 2013
Imprint: Language: English
Author: Michael Barry
ISBN: 9780989522106
Publisher: Princeton Creative Marketing
Publication: August 1, 2013
Imprint:
Language: English
The average independent musician, that is, a musician without a major label or publishing contract, struggles to earn a living even in the best of times. Those lucky enough to be salaried musicians, such as music directors or staff composers, earn an average salary of about $35,000 a year. Of the roughly 250,000 or so who list themselves as musicians on their tax returns, 40 percent are employed only part-time, and almost half are self-employed. About 85% of all CDs released every year sell fewer than 100 copies, and most musicians will never be able to earn a full time living from the music business. It doesn’t really sound like the best business to be in, does it? On the other hand, in May of 2012, without any major label support, independent musician Amanda Palmer raised $1,192,793 (in thirty days!) from fans and supporters through “crowdfunding” on Kickstarter.com. That same month, thousands of good musicians struggled to pay the rent. Clearly, for many musicians, there is a problem here, yet a handful seem to have found a goldmine. What enables one of these musicians to pull in over a million dollars in a month, while so many others muddle along for years barely earning a living wage? There is no simple answer, but if I had to choose one factor, it would be marketing. Not talent, not luck, not money. Marketing. Unfortunately, most musicians don’t understand what marketing is. To succeed in this business, you have to first understand the rules. It would be nice to believe that there aren’t any, but in fact there are. The good news is that The New Rules of Music Marketing is here to help.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The average independent musician, that is, a musician without a major label or publishing contract, struggles to earn a living even in the best of times. Those lucky enough to be salaried musicians, such as music directors or staff composers, earn an average salary of about $35,000 a year. Of the roughly 250,000 or so who list themselves as musicians on their tax returns, 40 percent are employed only part-time, and almost half are self-employed. About 85% of all CDs released every year sell fewer than 100 copies, and most musicians will never be able to earn a full time living from the music business. It doesn’t really sound like the best business to be in, does it? On the other hand, in May of 2012, without any major label support, independent musician Amanda Palmer raised $1,192,793 (in thirty days!) from fans and supporters through “crowdfunding” on Kickstarter.com. That same month, thousands of good musicians struggled to pay the rent. Clearly, for many musicians, there is a problem here, yet a handful seem to have found a goldmine. What enables one of these musicians to pull in over a million dollars in a month, while so many others muddle along for years barely earning a living wage? There is no simple answer, but if I had to choose one factor, it would be marketing. Not talent, not luck, not money. Marketing. Unfortunately, most musicians don’t understand what marketing is. To succeed in this business, you have to first understand the rules. It would be nice to believe that there aren’t any, but in fact there are. The good news is that The New Rules of Music Marketing is here to help.

More books from Business Aspects

Cover of the book Making It in the Midwest by Michael Barry
Cover of the book Welcome to the Music Business: You're F**ked! by Michael Barry
Cover of the book Insights and Essays on the Music Performance Library by Michael Barry
Cover of the book The Perfect Stage Crew by Michael Barry
Cover of the book Free by Michael Barry
Cover of the book UK Music Royalties - Made Easy! by Michael Barry
Cover of the book Introduction to Public Speaking by Michael Barry
Cover of the book The Enterprising Musician's Guide to Performer Contracts by Michael Barry
Cover of the book Technical Theater for Nontechnical People by Michael Barry
Cover of the book Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud by Michael Barry
Cover of the book Sinfonia de Birimbau by Michael Barry
Cover of the book The Studio SOS Book: Solutions and Techniques for the Project Recording Studio by Michael Barry
Cover of the book Music Gigs That Pay: How To Get Paid Gigs For Your Band Fast by Michael Barry
Cover of the book Come Farsi Pubblicare. Dai Libri alle Fiction: come Presentare e Rendere Appetibile il Tuo Progetto (Ebook Italiano - Anteprima Gratis) by Michael Barry
Cover of the book The Perilous Life of Symphony Orchestras by Michael Barry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy