The New Rules of Retail

Competing in the World's Toughest Marketplace

Business & Finance, Marketing & Sales, Retailing, Advertising & Promotion
Cover of the book The New Rules of Retail by Robin Lewis, Michael Dart, St. Martin's Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robin Lewis, Michael Dart ISBN: 9780230112360
Publisher: St. Martin's Press Publication: December 7, 2010
Imprint: St. Martin's Press Language: English
Author: Robin Lewis, Michael Dart
ISBN: 9780230112360
Publisher: St. Martin's Press
Publication: December 7, 2010
Imprint: St. Martin's Press
Language: English

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.

Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose:

*Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction

*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition

*Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promise

This essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.

Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose:

*Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction

*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition

*Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promise

This essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.

More books from St. Martin's Press

Cover of the book Something Blue by Robin Lewis, Michael Dart
Cover of the book Life Without Summer by Robin Lewis, Michael Dart
Cover of the book Soul Scorched: Part 1 by Robin Lewis, Michael Dart
Cover of the book The South Side by Robin Lewis, Michael Dart
Cover of the book Dead Egotistical Morons by Robin Lewis, Michael Dart
Cover of the book Last Night, a Superhero Saved My Life by Robin Lewis, Michael Dart
Cover of the book Ya Gotta Believe! by Robin Lewis, Michael Dart
Cover of the book The Mother's Day Murder by Robin Lewis, Michael Dart
Cover of the book The Nanny Book by Robin Lewis, Michael Dart
Cover of the book Ammunition by Robin Lewis, Michael Dart
Cover of the book Last Rights by Robin Lewis, Michael Dart
Cover of the book Uprising by Robin Lewis, Michael Dart
Cover of the book Irish Alibi by Robin Lewis, Michael Dart
Cover of the book Gumbo Limbo by Robin Lewis, Michael Dart
Cover of the book Stories from Candyland by Robin Lewis, Michael Dart
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy