The Objects of Affection

Semiotics and Consumer Culture

Fiction & Literature, Literary Theory & Criticism, Theory, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book The Objects of Affection by A. Berger, Palgrave Macmillan US
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Author: A. Berger ISBN: 9780230109902
Publisher: Palgrave Macmillan US Publication: July 19, 2010
Imprint: Palgrave Macmillan Language: English
Author: A. Berger
ISBN: 9780230109902
Publisher: Palgrave Macmillan US
Publication: July 19, 2010
Imprint: Palgrave Macmillan
Language: English

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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