The Other Side of Innovation

Solving the Execution Challenge

Business & Finance, Business Reference, Business Communication
Cover of the book The Other Side of Innovation by Vijay Govindarajan, Chris Trimble, Harvard Business Review Press
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Author: Vijay Govindarajan, Chris Trimble ISBN: 9781422162309
Publisher: Harvard Business Review Press Publication: September 2, 2010
Imprint: Harvard Business Review Press Language: English
Author: Vijay Govindarajan, Chris Trimble
ISBN: 9781422162309
Publisher: Harvard Business Review Press
Publication: September 2, 2010
Imprint: Harvard Business Review Press
Language: English

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.

In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin?

In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps:

  1. Divide the labor

  2. Assemble the dedicated team

  3. Manage the partnership

  4. Formalize the experiment

  5. Break down the hypothesis

  6. Seek the truth.

The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.

In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin?

In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps:

  1. Divide the labor

  2. Assemble the dedicated team

  3. Manage the partnership

  4. Formalize the experiment

  5. Break down the hypothesis

  6. Seek the truth.

The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

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