The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

Business & Finance, Marketing & Sales, Customer Service, Industries & Professions, Industries
Cover of the book The Out-of-Home Immersive Entertainment Frontier by Kevin Williams, Michael Mascioni, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kevin Williams, Michael Mascioni ISBN: 9781351884594
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Kevin Williams, Michael Mascioni
ISBN: 9781351884594
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

More books from Taylor and Francis

Cover of the book Applied Principles of Horticultural Science by Kevin Williams, Michael Mascioni
Cover of the book Reframing Dutch Culture by Kevin Williams, Michael Mascioni
Cover of the book The Challenges of Democracy in the War on Terror by Kevin Williams, Michael Mascioni
Cover of the book International Relations, Political Theory and the Problem of Order by Kevin Williams, Michael Mascioni
Cover of the book Patriarchs, Prophets and Other Villains by Kevin Williams, Michael Mascioni
Cover of the book Stanislavsky: A Life in Letters by Kevin Williams, Michael Mascioni
Cover of the book Landscape Architect's Pocket Book by Kevin Williams, Michael Mascioni
Cover of the book Activity Based Management by Kevin Williams, Michael Mascioni
Cover of the book Valuing the Field: Child Welfare in an International Context by Kevin Williams, Michael Mascioni
Cover of the book EU Cohesion Policy (Open Access) by Kevin Williams, Michael Mascioni
Cover of the book Lula, the Workers' Party and the Governability Dilemma in Brazil by Kevin Williams, Michael Mascioni
Cover of the book Fetal Development by Kevin Williams, Michael Mascioni
Cover of the book Stays and Corsets Volume 2 by Kevin Williams, Michael Mascioni
Cover of the book Working with Brain Injury by Kevin Williams, Michael Mascioni
Cover of the book Your Dieting Daughter by Kevin Williams, Michael Mascioni
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy