The Patent Medicines Industry in Georgian England

Constructing the Market by the Potency of Print

Nonfiction, Health & Well Being, Medical, Reference, History, Science & Nature, Science, Other Sciences
Cover of the book The Patent Medicines Industry in Georgian England by Alan Mackintosh, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alan Mackintosh ISBN: 9783319697789
Publisher: Springer International Publishing Publication: December 4, 2017
Imprint: Palgrave Macmillan Language: English
Author: Alan Mackintosh
ISBN: 9783319697789
Publisher: Springer International Publishing
Publication: December 4, 2017
Imprint: Palgrave Macmillan
Language: English

In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.

More books from Springer International Publishing

Cover of the book Ironmaking and Steelmaking Processes by Alan Mackintosh
Cover of the book An Advanced Course in Computational Nuclear Physics by Alan Mackintosh
Cover of the book Ernst Ulrich von Weizsäcker by Alan Mackintosh
Cover of the book Software Technologies: Applications and Foundations by Alan Mackintosh
Cover of the book Prediction Methods for Blood Glucose Concentration by Alan Mackintosh
Cover of the book Architecture of Computing Systems – ARCS 2019 by Alan Mackintosh
Cover of the book Sustainable Rail Transport by Alan Mackintosh
Cover of the book Policy, Professionalization, Privatization, and Performance Assessment by Alan Mackintosh
Cover of the book Sustainable Banking by Alan Mackintosh
Cover of the book Road Vehicle Automation 4 by Alan Mackintosh
Cover of the book Cacao Diseases by Alan Mackintosh
Cover of the book Computer Simulations of Space Societies by Alan Mackintosh
Cover of the book Vibrational Properties of Defective Oxides and 2D Nanolattices by Alan Mackintosh
Cover of the book Solution Precursor Plasma Spray System by Alan Mackintosh
Cover of the book The Language Question under Napoleon by Alan Mackintosh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy