The People's Car

a global history of the Volkswagen Beetle

Nonfiction, History, Germany, Business & Finance, Industries & Professions, Industries, Modern, 20th Century
Cover of the book The People's Car by Bernhard Rieger, Harvard University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bernhard Rieger ISBN: 9780674075757
Publisher: Harvard University Press Publication: April 9, 2013
Imprint: Harvard University Press Language: English
Author: Bernhard Rieger
ISBN: 9780674075757
Publisher: Harvard University Press
Publication: April 9, 2013
Imprint: Harvard University Press
Language: English

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

More books from Harvard University Press

Cover of the book Private Wrongs by Bernhard Rieger
Cover of the book The Academy of Fisticuffs by Bernhard Rieger
Cover of the book Worlds of Dissent by Bernhard Rieger
Cover of the book Mind in Society by Bernhard Rieger
Cover of the book A NEW DEAL FOR THE WORLD by Bernhard Rieger
Cover of the book Governing Behavior by Bernhard Rieger
Cover of the book The Visible Hand by Bernhard Rieger
Cover of the book The Avignon Papacy Contested by Bernhard Rieger
Cover of the book A Short History of the Twentieth Century by Bernhard Rieger
Cover of the book A World Not to Come by Bernhard Rieger
Cover of the book Exporting Freedom by Bernhard Rieger
Cover of the book The Buddhas of Bamiyan by Bernhard Rieger
Cover of the book The Iraq War by Bernhard Rieger
Cover of the book Concealing Coloration in Animals by Bernhard Rieger
Cover of the book Before Orthodoxy by Bernhard Rieger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy