The Political Marketing Game
Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, Business & Finance, Industries & Professions, Industries
| Author: | J. Lees-Marshment | ISBN: | 9780230299511 |
| Publisher: | Palgrave Macmillan UK | Publication: | March 29, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | J. Lees-Marshment |
| ISBN: | 9780230299511 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | March 29, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
