The Politics of Emotions, Candidates, and Choices

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy
Cover of the book The Politics of Emotions, Candidates, and Choices by Heather E. Yates, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Heather E. Yates ISBN: 9781137515278
Publisher: Palgrave Macmillan US Publication: May 29, 2016
Imprint: Palgrave Pivot Language: English
Author: Heather E. Yates
ISBN: 9781137515278
Publisher: Palgrave Macmillan US
Publication: May 29, 2016
Imprint: Palgrave Pivot
Language: English

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

More books from Palgrave Macmillan US

Cover of the book Science Education and Citizenship by Heather E. Yates
Cover of the book Emergent Learning for Wisdom by Heather E. Yates
Cover of the book The Illusion of Well-Being by Heather E. Yates
Cover of the book Migration in Lusophone Cinema by Heather E. Yates
Cover of the book Ethnographic Theology by Heather E. Yates
Cover of the book The Social Practice of Human Rights by Heather E. Yates
Cover of the book Assessing George W. Bush's Legacy by Heather E. Yates
Cover of the book Work in Cinema by Heather E. Yates
Cover of the book Bullying in School by Heather E. Yates
Cover of the book African American Political Thought and American Culture by Heather E. Yates
Cover of the book Public Diplomacy and Soft Power in East Asia by Heather E. Yates
Cover of the book The Igbo Intellectual Tradition by Heather E. Yates
Cover of the book Masculinities in Black and White by Heather E. Yates
Cover of the book Mourning and Creativity in Proust by Heather E. Yates
Cover of the book Decolonizing Rhetoric and Composition Studies by Heather E. Yates
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy