The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy
Cover of the book The Politics of Spectacle and Emotion in the 2016 Presidential Campaign by Heather E. Yates, Springer International Publishing
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Author: Heather E. Yates ISBN: 9783030158040
Publisher: Springer International Publishing Publication: May 17, 2019
Imprint: Palgrave Pivot Language: English
Author: Heather E. Yates
ISBN: 9783030158040
Publisher: Springer International Publishing
Publication: May 17, 2019
Imprint: Palgrave Pivot
Language: English

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest.

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