The Power of Loyalty

10 Essential Steps to Build a Successful Customer Loyalty Strategy

Business & Finance, Marketing & Sales
Cover of the book The Power of Loyalty by Roger Brooks, Entrepreneur Press
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Author: Roger Brooks ISBN: 9781613080160
Publisher: Entrepreneur Press Publication: June 1, 2010
Imprint: Entrepreneur Press Language: English
Author: Roger Brooks
ISBN: 9781613080160
Publisher: Entrepreneur Press
Publication: June 1, 2010
Imprint: Entrepreneur Press
Language: English

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

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