The Power of Purpose

Inspire teams, engage customers, transform business

Business & Finance, Management & Leadership, Leadership, Management
Cover of the book The Power of Purpose by John O'Brien, Andrew Cave, Pearson Education Limited
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Author: John O'Brien, Andrew Cave ISBN: 9781292200606
Publisher: Pearson Education Limited Publication: August 3, 2017
Imprint: Pearson Business Language: English
Author: John O'Brien, Andrew Cave
ISBN: 9781292200606
Publisher: Pearson Education Limited
Publication: August 3, 2017
Imprint: Pearson Business
Language: English

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

 

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?

 

The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

 

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

 

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?

 

The Power of Purpose is your secret ingredient.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

 

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?

 

The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

 

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

 

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?

 

The Power of Purpose is your secret ingredient.

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