The Power of Your Life

The Sanlam Century of Insurance Empowerment, 1918-2018

Business & Finance, Business Reference, Corporate History, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book The Power of Your Life by Grietjie Verhoef, OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Grietjie Verhoef ISBN: 9780192550033
Publisher: OUP Oxford Publication: October 18, 2018
Imprint: OUP Oxford Language: English
Author: Grietjie Verhoef
ISBN: 9780192550033
Publisher: OUP Oxford
Publication: October 18, 2018
Imprint: OUP Oxford
Language: English

This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth. Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication, available online under a CC BY-NC-ND 4.0 license.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth. Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication, available online under a CC BY-NC-ND 4.0 license.

More books from OUP Oxford

Cover of the book Freedom of Religion, Secularism, and Human Rights by Grietjie Verhoef
Cover of the book The New Oxford Handbook of Economic Geography by Grietjie Verhoef
Cover of the book A History of Modern Political Thought in East Central Europe by Grietjie Verhoef
Cover of the book Mao: A Very Short Introduction by Grietjie Verhoef
Cover of the book Natural Theology by Grietjie Verhoef
Cover of the book The Black Tulip by Grietjie Verhoef
Cover of the book New Trends in the Physics and Mechanics of Biological Systems by Grietjie Verhoef
Cover of the book Human Rights and European Law by Grietjie Verhoef
Cover of the book Scottish Philosophy in the Nineteenth and Twentieth Centuries by Grietjie Verhoef
Cover of the book Freedom and Reason by Grietjie Verhoef
Cover of the book The Future of Consumer Society by Grietjie Verhoef
Cover of the book Reconnecting Marketing to Markets by Grietjie Verhoef
Cover of the book Knowing and Seeing by Grietjie Verhoef
Cover of the book William Hazlitt by Grietjie Verhoef
Cover of the book Researching Religion by Grietjie Verhoef
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy