The Rational Animal

How Evolution Made Us Smarter Than We Think

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Economics
Cover of the book The Rational Animal by Douglas T. Kenrick, Vladas Griskevicius, Basic Books
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Author: Douglas T. Kenrick, Vladas Griskevicius ISBN: 9780465040971
Publisher: Basic Books Publication: September 10, 2013
Imprint: Basic Books Language: English
Author: Douglas T. Kenrick, Vladas Griskevicius
ISBN: 9780465040971
Publisher: Basic Books
Publication: September 10, 2013
Imprint: Basic Books
Language: English

Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard-only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas T. Kenrick and marketing professor Vladas Griskevicius argue that while our decision making may seem superficially irrational, our misjudgments are the result of a psychological mismatch between ancestral drives for survival and our modern lifestyles. Ultimately, The Rational Animal offers an uplifting message-that while our brains may still house caveman impulses, we have evolved to be smarter than we think.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard-only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas T. Kenrick and marketing professor Vladas Griskevicius argue that while our decision making may seem superficially irrational, our misjudgments are the result of a psychological mismatch between ancestral drives for survival and our modern lifestyles. Ultimately, The Rational Animal offers an uplifting message-that while our brains may still house caveman impulses, we have evolved to be smarter than we think.

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