The Revenue Acceleration Rules

Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies

Business & Finance, Marketing & Sales, Direct Marketing, Management & Leadership, Planning & Forecasting
Cover of the book The Revenue Acceleration Rules by Shashi Upadhyay, Kent McCormick, Wiley
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Author: Shashi Upadhyay, Kent McCormick ISBN: 9781119372066
Publisher: Wiley Publication: April 16, 2018
Imprint: Wiley Language: English
Author: Shashi Upadhyay, Kent McCormick
ISBN: 9781119372066
Publisher: Wiley
Publication: April 16, 2018
Imprint: Wiley
Language: English

Turn data into revenue in the B2B marketing sphere

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.

Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.

  • Supercharge your demand waterfall
  • Align marketing and sales
  • Learn best practices from industry experts
  • Grow revenue with account-based marketing

Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Turn data into revenue in the B2B marketing sphere

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.

Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.

Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

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