The Rise and Fall of Mass Marketing (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book The Rise and Fall of Mass Marketing (RLE Marketing) by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317663003
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317663003
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

More books from Taylor and Francis

Cover of the book Photobiography by
Cover of the book The Routledge Handbook of Philosophy of Imagination by
Cover of the book Fundamentals and Practice of Marketing by
Cover of the book Harry B. Smith by
Cover of the book The Body Emblazoned by
Cover of the book Uncertainties, Mysteries, Doubts by
Cover of the book Proactive Law for Managers by
Cover of the book Europe, America, Bush by
Cover of the book The Historical Phonology of Vowel Length (RLE Linguistics C: Applied Linguistics) by
Cover of the book The Routledge Handbook of Planning Research Methods by
Cover of the book The Instructional Value of Digital Storytelling by
Cover of the book Classroom Integration of Type II Uses of Technology in Education by
Cover of the book Alfred Adler by
Cover of the book Designs for Democratic Stability: Studies in Viable Constitutionalism by
Cover of the book In Gods We Trust by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy