The Rise and Fall of Mass Marketing (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book The Rise and Fall of Mass Marketing (RLE Marketing) by , Taylor and Francis
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Author: ISBN: 9781317663003
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317663003
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

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