The Rise of Viagra

How the Little Blue Pill Changed Sex in America

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Rise of Viagra by Meika Loe, NYU Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Meika Loe ISBN: 9780814744994
Publisher: NYU Press Publication: August 11, 2004
Imprint: NYU Press Language: English
Author: Meika Loe
ISBN: 9780814744994
Publisher: NYU Press
Publication: August 11, 2004
Imprint: NYU Press
Language: English

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.
The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.
This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.
The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.
This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

More books from NYU Press

Cover of the book Dangerous Curves by Meika Loe
Cover of the book America's Colony by Meika Loe
Cover of the book Priests of Our Democracy by Meika Loe
Cover of the book The Impossible Jew by Meika Loe
Cover of the book Christian Theologies of Salvation by Meika Loe
Cover of the book Why I Hate Abercrombie & Fitch by Meika Loe
Cover of the book The Many Faces of Alexander Hamilton by Meika Loe
Cover of the book Interracial Justice by Meika Loe
Cover of the book From the Ground Up by Meika Loe
Cover of the book Divine Callings by Meika Loe
Cover of the book The Material Gene by Meika Loe
Cover of the book After the Protests Are Heard by Meika Loe
Cover of the book The Brooklyn Cyclones by Meika Loe
Cover of the book Sensational Flesh by Meika Loe
Cover of the book Caring Democracy by Meika Loe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy