The role and value of long term relationships in business to business environment

Business & Finance, Marketing & Sales
Cover of the book The role and value of long term relationships in business to business environment by Oliver Florian Friede, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Oliver Florian Friede ISBN: 9783638157384
Publisher: GRIN Publishing Publication: December 3, 2002
Imprint: GRIN Publishing Language: English
Author: Oliver Florian Friede
ISBN: 9783638157384
Publisher: GRIN Publishing
Publication: December 3, 2002
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, 2 entries in the bibliography, language: English, abstract: The profitability of any company and stability in its activity depends on the preferences of their customers. Marketing mix also plays a very important role. Analysing custom-ers company should choose the product to produce, price for which to sell, place of selling, the strategy of distribution and advertising. Company should not ignore their competitors. During recent years the importance of inter-company relationships has been widely recognised. Customers are always searching for suppliers that can and are prepared to meet their requirements. To make a right decision it is necessary to analyse the market. That is the work of departments. The relationships between buy-ers and sellers are rather like the relationships between people. Two companies are surviving due to each other. Relationships exist between all suppliers and their cus-tomers in business markets. The decision that managers of a company face are mainly how to achieve that relationship and what sort of relationships they would like to have. Company have to set priorities between their different relationships, allocate resources accordingly and manage them individually. An important task to build rela-tionships with the customers, which will span not just several months but be counted by decades. Long-term relationships company behave according to the values that create genuine trust over time: quality, honesty, accountability and fairness. To serve clients now and as far into the future as they may need a company. Company have to strive to build long-term relationships with our customers this enables both partners to share in the economic benefits and trust established by a continued relationship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, 2 entries in the bibliography, language: English, abstract: The profitability of any company and stability in its activity depends on the preferences of their customers. Marketing mix also plays a very important role. Analysing custom-ers company should choose the product to produce, price for which to sell, place of selling, the strategy of distribution and advertising. Company should not ignore their competitors. During recent years the importance of inter-company relationships has been widely recognised. Customers are always searching for suppliers that can and are prepared to meet their requirements. To make a right decision it is necessary to analyse the market. That is the work of departments. The relationships between buy-ers and sellers are rather like the relationships between people. Two companies are surviving due to each other. Relationships exist between all suppliers and their cus-tomers in business markets. The decision that managers of a company face are mainly how to achieve that relationship and what sort of relationships they would like to have. Company have to set priorities between their different relationships, allocate resources accordingly and manage them individually. An important task to build rela-tionships with the customers, which will span not just several months but be counted by decades. Long-term relationships company behave according to the values that create genuine trust over time: quality, honesty, accountability and fairness. To serve clients now and as far into the future as they may need a company. Company have to strive to build long-term relationships with our customers this enables both partners to share in the economic benefits and trust established by a continued relationship.

More books from GRIN Publishing

Cover of the book A Letter to the Women of England by Oliver Florian Friede
Cover of the book Der synkretistische Allgötterkult Antiochos I. von Kommagene by Oliver Florian Friede
Cover of the book The Creation of the American mass market and consumer culture by Oliver Florian Friede
Cover of the book Achievements and Obstacles in Lithuania's Combat against Corruption by Oliver Florian Friede
Cover of the book American Deathways: The Meaning of Death in the American Indian Society by Oliver Florian Friede
Cover of the book The Media System in Russia by Oliver Florian Friede
Cover of the book Demography. A Short Introduction by Oliver Florian Friede
Cover of the book Farewell to arms: Psychology and Paradox in Hemmingway's Life and Death by Oliver Florian Friede
Cover of the book Trainspotting - Analysis of the german translation of the chapter 'Strolling through the meadows' with the model of Juliane House (Translation Quality Assessment) by Oliver Florian Friede
Cover of the book International Trade China: Coal, Oil and Gas by Oliver Florian Friede
Cover of the book 'The Color Purple' by Alice Walker - an Analysis by Oliver Florian Friede
Cover of the book The Etymology of Derivational Suffixes in the English Language by Oliver Florian Friede
Cover of the book Businessplan Online Optiker by Oliver Florian Friede
Cover of the book Passionate Pilgrimage and 'Painful Disenchantment' by Oliver Florian Friede
Cover of the book Designing an appropriate marketing strategy. The ability to use strategic marketing techniques and respond to changes in the marketing environment by Oliver Florian Friede
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy