The Role of Creative Ignorance: Portraits of Path Finders and Path Creators

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book The Role of Creative Ignorance: Portraits of Path Finders and Path Creators by P. Formica, Palgrave Macmillan US
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Author: P. Formica ISBN: 9781137492470
Publisher: Palgrave Macmillan US Publication: December 21, 2014
Imprint: Palgrave Pivot Language: English
Author: P. Formica
ISBN: 9781137492470
Publisher: Palgrave Macmillan US
Publication: December 21, 2014
Imprint: Palgrave Pivot
Language: English

Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.

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Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.

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