The Routledge Companion to Financial Services Marketing

Business & Finance, Finance & Investing, Banks & Banking, Marketing & Sales, Consumer Behaviour
Cover of the book The Routledge Companion to Financial Services Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781134095629
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781134095629
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.  

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.

Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.  

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.

Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

More books from Taylor and Francis

Cover of the book Theatre in the Solovki Prison Camp by
Cover of the book Teaching The Commons by
Cover of the book Narrative Theology and Moral Theology by
Cover of the book Dams as Aid by
Cover of the book Everyday Economic Practices by
Cover of the book The Sources of Roman Law by
Cover of the book Consumption as an Investment by
Cover of the book The Fairy Tales of Oscar Wilde by
Cover of the book Inland Waterway Transportation by
Cover of the book The Cuban Missile Crisis by
Cover of the book The Chechens by
Cover of the book Transformations by
Cover of the book Physical Activity And Mental Health by
Cover of the book Innocent III and the Crown of Aragon by
Cover of the book Peacemaking in the Middle East by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy