The Ryan Air Model - Success and Impact on the European Aviation Market

Success and Impact on the European Aviation Market

Business & Finance
Cover of the book The Ryan Air Model - Success and Impact on the European Aviation Market by Frederik Boesch, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Frederik Boesch ISBN: 9783638468183
Publisher: GRIN Publishing Publication: February 10, 2006
Imprint: GRIN Publishing Language: English
Author: Frederik Boesch
ISBN: 9783638468183
Publisher: GRIN Publishing
Publication: February 10, 2006
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,3, International University Bremen, 21 entries in the bibliography, language: English, abstract: During the past 15 years, there has been a considerable increase in the share of air travel within Europe that is carried out by low-cost airlines. These new airlines apply the most drastic cost saving measures in order to drive air fares down to a minimum. This paper will first explore the deregulation process of the European aviation market which was the precondition for the emergence of low-fare carriers in the early 1990s. It will then take a closer look at Ryanair, the current low-cost leader in Europe and describe its history, the elements of this distinct business model, its successes, and also some limitations. The last part of the paper will concentrate on the impact that low-fare airlines like Ryanair have on the aviation market. It will explore the changes on the market that can be expected in the long-run and will pay attention to the question if and how traditional full service carriers can respond to the increased competition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,3, International University Bremen, 21 entries in the bibliography, language: English, abstract: During the past 15 years, there has been a considerable increase in the share of air travel within Europe that is carried out by low-cost airlines. These new airlines apply the most drastic cost saving measures in order to drive air fares down to a minimum. This paper will first explore the deregulation process of the European aviation market which was the precondition for the emergence of low-fare carriers in the early 1990s. It will then take a closer look at Ryanair, the current low-cost leader in Europe and describe its history, the elements of this distinct business model, its successes, and also some limitations. The last part of the paper will concentrate on the impact that low-fare airlines like Ryanair have on the aviation market. It will explore the changes on the market that can be expected in the long-run and will pay attention to the question if and how traditional full service carriers can respond to the increased competition.

More books from GRIN Publishing

Cover of the book SWOT Analysis of the EasyJet Airline Company by Frederik Boesch
Cover of the book Attribution of Profits to Permanent Establishments in the OECD-View by Frederik Boesch
Cover of the book Dickensian characters - real or nil? An analysis of characters in Our Mutual Friend by Frederik Boesch
Cover of the book Australia - a short introduction by Frederik Boesch
Cover of the book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by Frederik Boesch
Cover of the book The Sociolinguistic Dimension of Code Switching by Frederik Boesch
Cover of the book Implications of US Patriot act on human rights: Analysis by Frederik Boesch
Cover of the book How to deal with the Stability and Growth Pact - A critical disquisition on the stability tool of the EMU by Frederik Boesch
Cover of the book Global Persepctives of Leadership by Frederik Boesch
Cover of the book National Park Management - A study of US National Parks with particular emphasis on sustainable tourism by Frederik Boesch
Cover of the book Dashboard for Consumer Generated Media by Frederik Boesch
Cover of the book Can humour and politeness be combined? by Frederik Boesch
Cover of the book How to survive the skies over Europe - European lowcost carriers by Frederik Boesch
Cover of the book Quotations in academic articles and monographs. The problematic nature of secondary sources by Frederik Boesch
Cover of the book Global English: English is changing the world - In what way is the world changing the English language and the way it will be taught? by Frederik Boesch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy