The SAGE Handbook of Social Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The SAGE Handbook of Social Marketing by , SAGE Publications
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Author: ISBN: 9781473971677
Publisher: SAGE Publications Publication: November 15, 2011
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781473971677
Publisher: SAGE Publications
Publication: November 15, 2011
Imprint: SAGE Publications Ltd
Language: English

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:

- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;

- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and

- setting the agenda for future research and development in the discipline.

For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:

- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;

- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and

- setting the agenda for future research and development in the discipline.

For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

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