The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design by Jaeyong Song, Kyungmook Lee, McGraw-Hill Education
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Author: Jaeyong Song, Kyungmook Lee ISBN: 9780071835800
Publisher: McGraw-Hill Education Publication: August 22, 2014
Imprint: McGraw-Hill Education Language: English
Author: Jaeyong Song, Kyungmook Lee
ISBN: 9780071835800
Publisher: McGraw-Hill Education
Publication: August 22, 2014
Imprint: McGraw-Hill Education
Language: English

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.

Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.
Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.

Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.
Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.

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