The Science of Fear

How the Culture of Fear Manipulates Your Brain

Nonfiction, Health & Well Being, Psychology, Neuropsychology, Business & Finance, Management & Leadership, Decision Making & Problem Solving, Emotions
Cover of the book The Science of Fear by Daniel Gardner, Penguin Publishing Group
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Author: Daniel Gardner ISBN: 9781440638084
Publisher: Penguin Publishing Group Publication: July 17, 2008
Imprint: Plume Language: English
Author: Daniel Gardner
ISBN: 9781440638084
Publisher: Penguin Publishing Group
Publication: July 17, 2008
Imprint: Plume
Language: English

“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist

“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)

“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist

“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)

“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational

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