The Science of Service

Business & Finance, Marketing & Sales, Customer Service, Industries & Professions, Industries
Cover of the book The Science of Service by Mark Colgate, Mark Colgate
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Colgate ISBN: 9781989025253
Publisher: Mark Colgate Publication: September 20, 2018
Imprint: Smashwords Edition Language: English
Author: Mark Colgate
ISBN: 9781989025253
Publisher: Mark Colgate
Publication: September 20, 2018
Imprint: Smashwords Edition
Language: English

When it comes to customer satisfaction, consistency is king—not the customer.
While it’s been proven that customer satisfaction can greatly impact many financial aspects of a business—from cash flow to profitability and share price—most companies have not considered the science behind customer service or built a system for it. With Mark Colgate’s FAME model—standing for Framework, Accountability, Moments, and Endurance—companies and organizations will be able to differentiate themselves, and create a unique approach that will communicate their service brand to their customers in a compelling, clear, and memorable manner.
Colgate’s model demands effort, innovation, practice, and endurance, but it will also empower readers to distinguish their businesses among competitors, win over customers even when they’re proving difficult, and help companies achieve service fame. Backed by case studies and scientific research, this book will help readers to understand the science, tools, and frameworks needed to create their own consistently high-calibre customer service for their organizations, boosting annual returns as a result.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to customer satisfaction, consistency is king—not the customer.
While it’s been proven that customer satisfaction can greatly impact many financial aspects of a business—from cash flow to profitability and share price—most companies have not considered the science behind customer service or built a system for it. With Mark Colgate’s FAME model—standing for Framework, Accountability, Moments, and Endurance—companies and organizations will be able to differentiate themselves, and create a unique approach that will communicate their service brand to their customers in a compelling, clear, and memorable manner.
Colgate’s model demands effort, innovation, practice, and endurance, but it will also empower readers to distinguish their businesses among competitors, win over customers even when they’re proving difficult, and help companies achieve service fame. Backed by case studies and scientific research, this book will help readers to understand the science, tools, and frameworks needed to create their own consistently high-calibre customer service for their organizations, boosting annual returns as a result.

More books from Industries

Cover of the book Applied Sport Management Skills by Mark Colgate
Cover of the book Lebensqualität der Generation 50+ by Mark Colgate
Cover of the book Losing Our Voice by Mark Colgate
Cover of the book Introduction to Homeland Security by Mark Colgate
Cover of the book Crypto Uncovered by Mark Colgate
Cover of the book Fighting for Air by Mark Colgate
Cover of the book Leading and Managing in the Social Sector by Mark Colgate
Cover of the book Shaping the Future of the Fourth Industrial Revolution by Mark Colgate
Cover of the book Transforming Masculine Rule by Mark Colgate
Cover of the book The Essential Guide to Effective Planning by Mark Colgate
Cover of the book Energy from the Desert by Mark Colgate
Cover of the book Like I See It by Mark Colgate
Cover of the book Short and Simple Guide to Smart Investing by Mark Colgate
Cover of the book Die Wettbewerbsfähigkeit einer Tourismus GmbH. Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente by Mark Colgate
Cover of the book Fundraising Law Made Easy by Mark Colgate
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy