The Science of Why

Decoding Human Motivation and Transforming Marketing Strategy

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Entertainment, Performing Arts
Cover of the book The Science of Why by D. Forbes, Palgrave Macmillan US
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Author: D. Forbes ISBN: 9781137502049
Publisher: Palgrave Macmillan US Publication: July 13, 2015
Imprint: Palgrave Macmillan Language: English
Author: D. Forbes
ISBN: 9781137502049
Publisher: Palgrave Macmillan US
Publication: July 13, 2015
Imprint: Palgrave Macmillan
Language: English

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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