The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Business & Finance, Business Reference, Corporate History, Industries & Professions, Industries, Nonfiction, Computers, Internet
Cover of the book The Search by John Battelle, Penguin Publishing Group
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Author: John Battelle ISBN: 9781101218419
Publisher: Penguin Publishing Group Publication: September 8, 2005
Imprint: Portfolio Language: English
Author: John Battelle
ISBN: 9781101218419
Publisher: Penguin Publishing Group
Publication: September 8, 2005
Imprint: Portfolio
Language: English

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

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