The secret to Marketing to Women

Business & Finance
Cover of the book The secret to Marketing to Women by Guy Deloeuvre, Guy Deloeuvre
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Author: Guy Deloeuvre ISBN: 1230003237182
Publisher: Guy Deloeuvre Publication: May 20, 2019
Imprint: Language: English
Author: Guy Deloeuvre
ISBN: 1230003237182
Publisher: Guy Deloeuvre
Publication: May 20, 2019
Imprint:
Language: English

Over the past 50 years, women have taking on an increasingly important role as consumers making the purchasing decisions for their households. We can understand them being the main grocery and toiletry buyers, but studies now show that they are responsible for up to 85% of all purchases made in the US.

Not every woman spends her spare time at malls and department stores, of course, but marketing to women can be one of the top secrets to success in your business once you appreciate just how much female consumer behavior is driving the economy. They make purchases in just about every area, including cars and sports gear - once male-dominated markets.

In this guide, we will be looking ways to market to women effectively, making sure your marketing message hits the right target in the right way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past 50 years, women have taking on an increasingly important role as consumers making the purchasing decisions for their households. We can understand them being the main grocery and toiletry buyers, but studies now show that they are responsible for up to 85% of all purchases made in the US.

Not every woman spends her spare time at malls and department stores, of course, but marketing to women can be one of the top secrets to success in your business once you appreciate just how much female consumer behavior is driving the economy. They make purchases in just about every area, including cars and sports gear - once male-dominated markets.

In this guide, we will be looking ways to market to women effectively, making sure your marketing message hits the right target in the right way.

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