The Semiotics of Che Guevara

Affective Gateways

Nonfiction, Reference & Language, Language Arts, Linguistics, Reference, Religion & Spirituality
Cover of the book The Semiotics of Che Guevara by Maria-Carolina Cambre, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maria-Carolina Cambre ISBN: 9781472505293
Publisher: Bloomsbury Publishing Publication: November 20, 2014
Imprint: Bloomsbury Academic Language: English
Author: Maria-Carolina Cambre
ISBN: 9781472505293
Publisher: Bloomsbury Publishing
Publication: November 20, 2014
Imprint: Bloomsbury Academic
Language: English

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

More books from Bloomsbury Publishing

Cover of the book Semiotics of Drink and Drinking by Maria-Carolina Cambre
Cover of the book British Battleships 1914–18 (1) by Maria-Carolina Cambre
Cover of the book El Narco by Maria-Carolina Cambre
Cover of the book Beyond Syria’s Borders by Maria-Carolina Cambre
Cover of the book The Study of Shi'i Islam by Maria-Carolina Cambre
Cover of the book Africa39 by Maria-Carolina Cambre
Cover of the book The Mechanics of Divine Foreknowledge and Providence by Maria-Carolina Cambre
Cover of the book Design History Beyond the Canon by Maria-Carolina Cambre
Cover of the book Contract as Assumption by Maria-Carolina Cambre
Cover of the book The Rule of Law in the European Union by Maria-Carolina Cambre
Cover of the book Withnail and I by Maria-Carolina Cambre
Cover of the book Amusement Parks by Maria-Carolina Cambre
Cover of the book The Assignment of Contractual Rights by Maria-Carolina Cambre
Cover of the book Digital Broadcasting by Maria-Carolina Cambre
Cover of the book Light and Photomedia by Maria-Carolina Cambre
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy