The Semiotics of Che Guevara

Affective Gateways

Nonfiction, Reference & Language, Language Arts, Linguistics, Reference, Religion & Spirituality
Cover of the book The Semiotics of Che Guevara by Maria-Carolina Cambre, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maria-Carolina Cambre ISBN: 9781472505293
Publisher: Bloomsbury Publishing Publication: November 20, 2014
Imprint: Bloomsbury Academic Language: English
Author: Maria-Carolina Cambre
ISBN: 9781472505293
Publisher: Bloomsbury Publishing
Publication: November 20, 2014
Imprint: Bloomsbury Academic
Language: English

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

More books from Bloomsbury Publishing

Cover of the book Ballroom Dance and Glamour by Maria-Carolina Cambre
Cover of the book Thatcher Stole My Trousers by Maria-Carolina Cambre
Cover of the book The Great Celestial Cow by Maria-Carolina Cambre
Cover of the book South from Ephesus by Maria-Carolina Cambre
Cover of the book The Intelligence of Place by Maria-Carolina Cambre
Cover of the book Land Speed Records by Maria-Carolina Cambre
Cover of the book Holly Lester by Maria-Carolina Cambre
Cover of the book Thirst by Maria-Carolina Cambre
Cover of the book 101 Youth Hockey Drills by Maria-Carolina Cambre
Cover of the book The Hejaz Railway and the Ottoman Empire by Maria-Carolina Cambre
Cover of the book Trick or Treat? by Maria-Carolina Cambre
Cover of the book Coventry by Maria-Carolina Cambre
Cover of the book The Vagina: A Literary and Cultural History by Maria-Carolina Cambre
Cover of the book The T&T Clark Companion to Augustine and Modern Theology by Maria-Carolina Cambre
Cover of the book US Heavy Cruisers 1943–75 by Maria-Carolina Cambre
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy