The Seven Principles of WOM and Buzz Marketing

Crossing the Tipping Point

Business & Finance, Management & Leadership, Management Science, Marketing & Sales
Cover of the book The Seven Principles of WOM and Buzz Marketing by Panos Mourdoukoutas, George J. Siomkos, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Panos Mourdoukoutas, George J. Siomkos ISBN: 9783642021091
Publisher: Springer Berlin Heidelberg Publication: October 3, 2009
Imprint: Springer Language: English
Author: Panos Mourdoukoutas, George J. Siomkos
ISBN: 9783642021091
Publisher: Springer Berlin Heidelberg
Publication: October 3, 2009
Imprint: Springer
Language: English

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

Begin with the consumers

Be innovative

Target the right group

Create the right message

Find the right environment

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

Begin with the consumers

Be innovative

Target the right group

Create the right message

Find the right environment

More books from Springer Berlin Heidelberg

Cover of the book Demenzbegleiter by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Chemistry of Opioids by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Proceedings of the 2013 International Conference on Electrical and Information Technologies for Rail Transportation (EITRT2013)-Volume II by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Design and Control of Hybrid Active Power Filters by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Active Control of Magneto-hydrodynamic Instabilities in Hot Plasmas by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Psychotic Continuum by Panos Mourdoukoutas, George J. Siomkos
Cover of the book The Economics of Tourism Destinations by Panos Mourdoukoutas, George J. Siomkos
Cover of the book The Forgotten Revolution by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Linear Algebra for Economists by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Was uns nicht umbringt by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Epigenetic Mechanisms in Cellular Reprogramming by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Cornea and External Eye Disease by Panos Mourdoukoutas, George J. Siomkos
Cover of the book The Rivers of Greece by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Laparoscopy in Children by Panos Mourdoukoutas, George J. Siomkos
Cover of the book Entropy Coders of the H.264/AVC Standard by Panos Mourdoukoutas, George J. Siomkos
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy