Author: | Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright | ISBN: | 9780470687291 |
Publisher: | Wiley | Publication: | August 13, 2009 |
Imprint: | Wiley | Language: | English |
Author: | Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright |
ISBN: | 9780470687291 |
Publisher: | Wiley |
Publication: | August 13, 2009 |
Imprint: | Wiley |
Language: | English |
This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.
This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.