The Small Business Guide to Apps: How your business can use apps to increase market share and retain more customers

Business & Finance, Business Reference, Business Writing, Marketing & Sales, Advertising & Promotion
Cover of the book The Small Business Guide to Apps: How your business can use apps to increase market share and retain more customers by David Howell, Harriman House
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Author: David Howell ISBN: 9781908003102
Publisher: Harriman House Publication: December 5, 2011
Imprint: Language: English
Author: David Howell
ISBN: 9781908003102
Publisher: Harriman House
Publication: December 5, 2011
Imprint:
Language: English
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.

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